Episode 01 — The Space That Started It All
A Space Built for Everyone
The insight that drove the entire concept: parents were being left outside the door at every play space. I designed something that served both simultaneously.
The Play Lab combined a full immersive play environment for children with a parent lounge and co-working space with soundproof phone booths and onsite child supervision. Parents could work, rest, or connect while their kids were fully engaged next door.
The interactive technology included wall experiences with 65+ games, an immersive sand table teaching landscapes in real time, an immersive swing pod, and alive coloring that brought children’s drawings to life on screen.
What It Taught Me
Running a physical space taught me what no design tool can: how people actually move through an environment, what makes them linger, what makes them leave, and what brings them back. I learned to read a room — literally.
I produced events, ran social media, coordinated styled shoots, built community programming from zero, and developed the brand entirely in-house. Some of the most joyful and instructive work I have ever done.
“Producing events and setting up for parties at the lab were some of my favorite things I’ve ever done.”
Reduced membership pricing to near walk-in entry level, hypothesizing the gap wasn’t compelling enough to trigger upgrades. Memberships increased 50% within the test period. Pricing as conversion design.
Behavioral Design System
Mission: Starbound
A behavioral engagement and loyalty system I conceived and designed for the Play Lab. Every first-time child visitor received a personalized mission checklist and a welcome gift — making every child feel like they arrived somewhere built just for them.
The missions were carefully architected: the first four achievable on day one, tied to play and exploration. The remaining four drove return visits — attending classes, bringing friends, hosting a celebration. Every child who completed all eight was entered into a drawing for a trip to Disneyland.
Gamification applied to physical space. Loyalty program design. Experience architecture built with a psychology and design lens — not a tool.
Mission Control
Every child who ever walked through our doors had their name on this wall — New Explorers, Founders Crew, Birthday Stars. Three boards in reception, handwritten tags for each visitor.
Kids came back to find their name. They brought siblings and asked for names to go up next to theirs. Parents pointed to the wall during tours. Belonging is an experience — and this was the first thing guests saw when they walked in.
★★★★★ across every review.
It is rare to find a venue that combines such professionalism with a warm, welcoming environment.
This is not your typical kids play place. An excellent job meshing active and digital play with learning — warmly received by our 3, 4, and 7 year olds.
The best part — work booths for working parents and babysitting services while you work. Such an amazing experience.
My 6 year old daughter loves it here. We got the monthly membership — she comes 3 times per week. The owner is so friendly and service is always great.
It kept us busy for a good hour and a half which was amazing! We will definitely be back.
Loved it, and my son loved it. Lots of interactive things to do and it was relaxing and awesome for me too.
A Complete Brand System
The Play Lab brand was designed entirely in-house in Illustrator — main logo, alternate logos, submarks, icon system, color palette, and typography guide. Every element was intentional: pastel cornflower blue, soft pink, and lavender built a visual identity that felt warm, premium, and distinctly different from the primary-color world of children’s entertainment.
Typography: Le Petit Cochon (display) paired with DIN Alternate Bold. The brand mascot — a crowned brain sitting on a cloud — embodied the dual promise of the space: smart play, joyful learning.
Episode 02 — The Experience, Mobilized
The Event Experience
After running a physical play lab, I saw the opportunity to take immersive experiences directly to families — removing the venue barrier entirely. I designed the full business model, brand identity, service architecture, and event production system from scratch.
Every event is produced end-to-end: client consultation, concept development, vendor management, setup, facilitation, and breakdown. I actively engage with both parents and kids throughout — making everyone feel genuinely seen and cared for.
The Experience in Action
People respond best to experiences where they feel genuinely seen — where the details are right, the hosts are present, and the environment feels like it was made for them specifically. I design for that feeling at every level.
The small things matter most: knowing a child’s name, checking in on a parent who’s quietly watching, noticing when energy in the room shifts and responding to it. These aren’t soft skills. They’re the product.
Hospitality is design. I just happen to practice it in person.
Built from scratch. Every layer.
Reign and Shine Interactive isn’t just an event company — it’s a fully designed brand ecosystem. Logo system, website, content strategy, character universe, user research, and operations architecture — all conceived and executed by me.
Four positive and four negative personas developed to define the ideal customer, inform marketing voice, and set operational boundaries. These directly shaped pricing architecture, content strategy, and contract design.
Episode 03 — Where the Craft Was Built
The Digital Foundation
Five years in corporate tech gave me the craft, systems thinking, and user research instincts that now inform everything I produce in physical space.
Tixologi
Full-time Product Designer at an event ticketing platform — the role where I got to follow a product through its complete lifecycle, from research to launch to iteration.
Designed the complete consumer-facing ticketing experience: event pages, ticket purchase flows, checkout, my tickets view, and the event organizer dashboard. Also designed the website spin-up system that let organizers launch branded event pages without technical knowledge.
Full-time UI/UX Designer at a digital agency, designing across multiple client industries — social platforms, wellness apps, and fintech tools. Built the discipline of translating messy briefs into clean, user-centered design systems under tight timelines.
